In the booming era of online businesses, you have to nurture the heart of your company: the website. It is an essential part of your business since this is where you meet your customers when you do not have a physical store. In other words, it is the centre of the bridge that connects you to them. Investing in website design should always have a spot in your yearly budget. Enhancing the look and feel of your website can undoubtedly attract more consumers and keep them engaged on your products and services that you offer. If you have zero ideas on how to start a web design process, you could always call a professional who can do it for you!
It is truly an exciting time for web designers to get clients in this time of health crisis due to the COVID-19. At the same time, you will benefit from their expertise because they know how to keep your website attractive and functional! Before you get that final product, your web designer will need to gain a solid understanding of your business and your expectations. It is their way to ensure that you are satisfied with their service and your needs are met.
Here, in this article, you will know the questions that your hired designer will ask you. These questions will essentially help the both of you to define the project, avoid issues, and speed up the design process! Thus, you need to make sure that your answers to these questions are clear and concise.
What does your business do?
A website design company in Singapore handles plenty of client’s businesses. Thus, they do not want to assume anything when it comes to your business because they know that every client should have different approaches suitable for their design. No matter how blindingly obvious that your business is about third-party logistics, they will still want to know the description of your business in your words. Consider including details such as:
- Company size
- Business locations
- Historical background
- Level of experience in the industry
- The vision of the future
Do you have an existing website?
Today, a lot of businesses are only realising the value of their websites. Most clients that these web designers encounter have existing websites with only one purpose, and it is to exist for the sake of saying that they have one. They need to know this because it will help them measure how much work needs to be done into your existing website. If you do not have one, then they will help you build one! Remember that you do not need a new website because you will be talking to experts who can modify your website in a future-proof structure that you want.
What are your expectations for the project?
If you want to do a whole makeover of your eCommerce website design, then you must express it to your hired designers. While there are many expectations that you will tend to focus on, you must choose which of them is your priority. To give you ideas on what you should include in your expectations, consider the following:
- Earn more leads and revenue
- Increase brand awareness
- Gain emails or social followers
- Get more phone calls to your business
- Keep up with competitors
Establishing your expectations will impact the design process of your hired web designers. They will creatively come up with elements that could encourage new customers to learn more about your product or service and ultimately purchase from you!
Can you identify your target audience?
It is already clear that people in Singapore are attracted to different website designs. Mostly, they are influenced by the design preferences of the generation that they belong in. Business owners like you need to capture that to resonate with the users that you want to attract. What you can do to answer this question is to present the demographics of your social media and website. Trust that they will know how to approach that preferred design so that you can bridge the gap between the current audience and target market.
Can you describe your competitors?
Your past board meetings are not complete without scrutinising your advantage and disadvantages among your competitors. Thus, you must already know what strategies they have come up with to gain more customers than you. These assessments will be of use to your hired web design company. If there are features on their website that you want to see in yours, feel free to show it to them. It would be helpful if you also pointed out your likes and dislikes of the website features of your competitors so that they will know what elements they should avoid.
What is your budget?
After all the website elements have been laid down, your hired website designers might give you an estimate of your project cost. It would be better if you let them know your budget for the project in the first part. However, some business owners like to assess the website design company’s communication skills before finalising a deal, so they delay revealing their project budget. Either way, you must let them know the amount of money you are willing to spend to redesign your website. It will help them determine the project timeline as well.
These are some of the foundational questions that a reliable website design company in Singapore will ask you. By having clear answers to these questions, you are helping them formulate a design that will best suit your company in the online world!
Partnering with Efusion
At Efusion, web designers are equipped with the knowledge and experience who you would want to work with you. Trust that they will meet your expectations and even go beyond it!
Contact them today to start the consultation process for your new website!