The Issues Caused by Asset Chaos and How to Solve Them

Imagine this. You have just had your largest business opportunity to date. Your client is sitting across the table from you, and asks an unfortunate, but admittedly expected question. They are asking for your previous work. 

Uh oh. 

You brought your laptop to look professional, and cleaned up your desktop approximately five minutes before the meeting had begun. You moved all of your unnamed files into one folder to make a ‘neat and tidy’ look.

What do you do? None of your folders have been named or filed properly, and you have to embarrass yourself in front of this new client in order to find the file.

This story does not have to be your reality. 

Nearly half of marketers and creative report that searching for their assets disrupts their creativity. In fact, over half of these creatives are so unorganized with their digital assets that they have searched for their own company’s logo on Google.

There’s a simple solution to this issue: Digital Asset Management

What is a digital asset?

Digital assets are files that are owned by a business in a digital format, and are searchable via metadata. There are many types of digital assets, including:

  • Documents
  • Images
  • Audio content
  • Video
  • Animations
  • Media files
  • Graphics
  • Presentations 

What is a digital asset management software?

Digital Asset Management (DAM) Software creates an effective space where businesses can access their media assets easily and with other team members. 

Modern marketing teams are expected to make more content than ever before, and this leads to more metadata, and hence, more room is needed to store files. When these files aren’t stored properly, it can lead to extreme asset chaos. 

What could your team do with that time instead?

How does DAM software help with asset chaos? 

IntelligenceBank is a DAM software that helps with asset chaos. So, what are the main benefits of DAM? And how does it help you stop asset chaos within your business?

Make the most of your digital assets

Digital assets can go unused, with an estimated one half of marketers wasting money on assets that they will never use. IntelligenceBank can help approve creative content faster, so your content can actually be published. 

IntelligenceBank has a lightning fast search feature, which helps you find files faster. They also have a feature that categorizes content with AI tagging and custom metadata, making searching for groups of files even more efficient. 

Become more efficient

Digital asset management software helps your team become more efficient through easier searching for files and digital assets. Less time is spent locating and readjusting digital assets between different teams and individuals. With IntelligenceBank’s DAM software, you can avoid duplicate files and unusable files, meaning more efficient time management on your team and longer lasting storage solutions. 

Increased security

Most digital asset management platforms allow different permissions for different users, meaning your team can have access to the files they need. This also increases efficiency and productivity, because your team is only searching through files related to their roles, rather than wasting time looking through thousands of files. Asset control becomes easier than ever, without security concerns. 

Another bonus of DAM software is that there are no file size restrictions, meaning your team can see your assets without waiting for annoying processing times or going through a third party to upload your content. 

Stop out of date assets from resurfacing 

Having a singular place for your assets ensures that your team is using the correct materials to maintain a consistent brand message. This prevents out of date or incorrect brand assets. The information remaining in a single, accessible location, ensures that your team is going to the right place, for the right information. 

What are the challenges of asset management? 

There are many digital asset management challenges that can affect a business or organization. Some common examples include a business having too many unorganized digital assets or having few damaged files that are hard to recover. 

Here are three major challenges associated with digital asset management: 

Lack of standards and expectations

Organizations can have low standards for DAM, which can lead to little to no expectations of tagging or naming conventions for their employees. When employees are creating valuable assets, but aren’t tagging, organizing, or naming them properly, they can go missing and valuable time will be wasted looking for them.

Another issue is that when employees are unsure where or how to find assets, they can duplicate files for easier access, leaving confusing double ups, lower storage, and even using outdated assets.

Lack of asset control 

A lack of control over your assets is a huge issue for a business. It can lead to duplicating content, copyright infringement, and data loss. For large businesses, sensitive information can be leaked when in the hands of an irresponsible employee, so having control over who is seeing the information can help secure information.

Lack of security

As previously stated, digital assets are very valuable. They can contain sensitive information that can be detrimental for your brand if released to the public. Organizations and businesses should prioritize securing their assets into a safe location that is under the watch of trusted employees.