With the emergence of the Covid-19 crisis globally, social media has emerged as a revolutionary way Churches can reach their members. But, social media management is out-of-league for many church leaders. Therefore, here are a few strategies for a good Church Social Media Management.
Have A Purpose And Goals
Randomly done things often lead to ineffectiveness and unsatisfactory results. So, the primary step is to have a clear view of your purpose and step specific goals to fulfill your purpose on social media. For example, if your purpose is to encourage your congregates to be connected with the church online, your goal can be- let’s say- having 50% of your congregates joined in your Facebook page or group by a chosen date.
Create A Calendar
Once your goals are set, you’ll need a social media calendar. Why does a church social media need a calendar? to align your online presence with your church calendar. For example, remind people of certain events, plan for posts during festive days. A calendar helps you keep people in the loop online.
Get A Team
Prepare a team of tech-savvy church members to overlook the Church Social Media Management. You can employ a single person too, but a handful of people is more advantages. Why? When it comes to social media, you can automate some things, and you can’t automate others. For these other things, it is better to have multiple eyes on the lookout.
Set A Schedule
Some might say that social media automated schedules make the posts impersonal. But a schedule prevents the hazard of a stagnant calendar. With a schedule on duty, you can have a daily online presence, thus boosting online involvement. But, by posting and tweeting on a routine basis, you’ll make your church members feel wanted. However, a poorly-timed post can sabotage your progress. Hence, be updated with current events and schedule accordingly.
Use The Right Platforms
There are a variety of platforms to choose from on social media. However, Facebook (popular with older folks), Instagram (popular with people in 20s and 30s), Twitter (popular with people in 30s and above), and Snapchat (popular with teens) are your best picks to start an account. People are drawn to something viewable. So, be sure to include visually-appealing graphics and videos on your posts.
Know What To Share And What NOT To Share
After getting social media accounts on different platforms, you’ll need to share various information and posts such as links to sermons, church events with their photos and highlights, Q-A sessions, etc. But to maintain a healthy Church Social Media Management, avoid posting anything political, don’t promote a particular leader, or post pictures of church members without their consent.