Alt: Mobile SEO A Brief Guide To Optimising Your Website For Mobile
Did you know that there are approximately 4.32 active mobile internet users worldwide in 2021? That means there is a high chance that most of your website visitors are mobile users. In that case, you need to ensure that your website is mobile-friendly.
Part of SEO is mobile optimisation, and its purpose is to make your website render smoothly on all mobile devices, from smartphones to tablets. Not only will it enhance your website’s performance, but mobile SEO can also improve your search engine rankings.
WHY IS MOBILE SEO IMPORTANT?
Besides the increasing number of mobile users globally, there are many other reasons why mobile SEO is essential for your business.
For starters, Google is constantly changing its search engine algorithms. While it is for improving the quality of Google Search, the constant changes make it challenging for your website to rank higher if you do not follow the latest SEO practices.
By keeping up to date with mobile SEO best practices, you can strengthen your online presence and attract more potential customers. By optimising your website for mobile devices, you can improve SEO rankings. Google started using mobile-first indexing years ago, so you have better chances of ranking higher as long as your website is mobile-friendly.
Also, neglecting the performance of your website on mobile devices will leave a negative impact on your online reputation. You need to provide your customers with an excellent mobile experience so you can gain their trust and leave a good impression of your business.
4 ESSENTIAL FACTORS FOR MOBILE SEO
When it comes to digital marketing strategies like mobile SEO, there are crucial factors that you need to consider. These factors shall affect your site’s rankings and web visibility.
1. WEBSITE SPEED
Google cites website speed as one of the most crucial factors when evaluating a website’s rankings. It is not surprising since people will most likely leave a website if it takes too long to load.
Ensure that your website is up to speed. If you forget all about your site’s performance and speed, Google is highly likely to penalise your website, thus causing your search engine rankings to drop.
People will usually leave a website if it does not offer any advanced cybersecurity measures. After all, nobody wants to visit a website that is potentially at risk of getting hacked or penetrated by malware.
The same goes for your SEO rankings. A lack of website security will leave a direct impact on your online presence. Because of this, you must integrate trusted security measures into your website.
Search engines like Google and Bing use spiders or bots that crawl through websites. It is their way of analysing a site’s content. By making sure your website is accessible to search engines, crawlers will have an easy time understanding your web content.
Accessibility refers to the usability of a website for users and search engines. For users, an accessible website needs to be easily interactive and explorable. As for search engines, your website should have SEO-friendly meta descriptions, title tags, keywords, and site structure so bots can crawl through it with ease.
Quality content is a must when it comes to SEO services in Singapore. You have to optimise your content for search engines to make your website rank higher. Use relevant keywords that correspond to your target audience’s search intent.
HOW TO OPTIMISE YOUR WEBSITE FOR MOBILE?
Now that you are aware of the crucial factors for mobile SEO, the next step is to create a strategy that will help your website rank higher on search engines.
Here are some of the most effective ways to optimise your website for mobile.
1. IMPROVE YOUR WEBSITE SPEED
As mentioned earlier, website speed is a crucial factor for mobile SEO, so you have to improve it if you want to rank higher.
First, you probably want to test your site’s mobile speed. Google has a simple mobile speed test. All you have to do is enter your domain, and Google will examine your website in less than a minute. If the results say your website has a poor rating, don’t worry; Google can also provide you with a list of fixes to speed up your website.
To improve your website speed, here are some tried-and-tested SEO practices that you can follow:
- Optimise and compress your site’s images
- Remove unnecessary widgets and plugins
- Choose a good hosting provider
- Enable compression
- Use caching
- Eliminate external scripts
2. USE RESPONSIVE WEB DESIGN
The most challenging aspect of mobile SEO services is optimising your website for various mobile devices. Since each mobile device is unique, you might want to implement responsive web design into your website.
Responsive web design focuses on making a site perform well on all devices to fit various screen sizes and shapes. With responsive web design, your website can run faster, reduce bounce rates, and even increase conversions.
To utilise responsive web design, here are some of the things your website needs:
- A combination of CSS and HTML
- Fluid layouts
- Flexible images and media
3. OPTIMISE YOUR CONTENT
Encouraging visitors to stay on your website is key to success. Doing so requires you to optimise your content.
Prepare an excellent content marketing strategy to improve your site’s mobile responsiveness. Here are some tips for creating high-quality content for mobile SEO.
- Write captivating headlines that will encourage people to click on your link
- Use relevant keywords that match the user’s search intent
- Insert internal links that are relevant to your page’s content
- Create visually appealing infographics
- Cite references from reputable sources
SEO-friendly content is essential for Google’s mobile-first indexing. By using keywords in your meta descriptions, title tags, and other text-based content, search engine crawlers will have an easier time crawling through your website. Apart from that, inserting relevant keywords should impact your SEO rankings substantially.
Most importantly, when creating meta titles and descriptions, remember to go below the maximum character limit. Meta titles have a maximum limit of 50 to 60 characters, while meta descriptions have 150 to 160 characters.
With so many mobile users today, having a mobile-friendly website is a must. Focus on enhancing your website for mobile users to attract more potential customers and boost sales.
If you need help optimising your website for mobile devices, try getting in touch with an SEO agency in Singapore.